Microtest library · Real client test, anonymised with client OK
Free AI prompts guide for procurement teams
- Meta-attributed Lead events
- 67
- per attributed Lead event
- $23.36
- What was tested
- Whether a free guide (10 AI prompts for procurement) would pull leads from procurement professionals on Meta, after five discovery tests on pain, headline, offer, image and primary text.
- Industry
- B2B training (procurement)
- Market
- English-language audience
- Offer / message
- Free guide: 10 AI prompts for procurement
- Channel
- Meta ads (conversion campaign)
- Spend
- $1,565.44
- Window
- 1 September to 8 October 2026
What the numbers mean
Lead events are Meta-attributed guide sign-ups, not qualified prospects, booked calls or customers. Spend covers the conversion campaign including its landing-page-view warmup; discovery-test spend is separate.
Takeaway
A specific, useful free asset found through five small tests can bring in B2B leads at about $23 each on Meta. Qualification is the next thing to measure.